
How to Own a Famous Brand: Franchising vs. Licensing Big Names
The allure of owning a famous brand is undeniable for many aspiring entrepreneurs. The immediate recognition, established customer base, and proven business models offer a significant advantage over starting a venture from scratch. For those looking to capitalize on an existing market presence, two primary avenues emerge: franchising and licensing. While both involve leveraging another entity’s intellectual property, they represent distinct business relationships with varying levels of control, investment, and operational involvement. Read Also: How Copyright Infringement Affects Creators in the Digital World Understanding the nuances between these two approaches is critical for anyone considering how to own a famous brand. The